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K-pop Fans Are Opening Their Wallets: How KCON Is Fueling a K-beauty and K-food Boom
KCON LA 2026 drew 142,000 fans and is evolving from a K-pop concert into a full 'K-lifestyle' festival spanning K-beauty and K-food. Here's how brands like Olive Young and bibigo showed up on-site, plus what CJ Chairman Lee Jay-hyun had to say.
August 17, 2026 · 3 min read